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Saturday, May 4, 2013

AT&T prepared to Launch 'All in One' Package in June



AT&T’s current no-contract offerings are pretty weak, so we were excited to hear that the company could be launching a new prepaid brand this summer. FierceWireless reports that AT&T will begin testing a new prepaid brand called “All In One” this month in Florida and Texas, and if things go well it could see a nationwide rollout on June 15th.
GoPhone is AT&T’s current prepaid brand, but the prices and data caps are not competitive with other no-contract offerings. The most data you can get with a GoPhone plan is only 1GB, and that will cost you $65 per month.
Rumored All In One plans include:
  • $35 for unlimited talk and text and unknown data (feature phone only)
  • $50 for unlimited talk and text and 2GB of HSPA data
  • $70 for unlimited talk and text and 5GB of HSPA data
As you can see the proposed All In One plans are a welcome change for no-contract service on AT&T’s network. The most data I have seen offered on AT&T with no-contract is 2GB, and that is through their MVNO partners. Upping the limit to 5GB would certainly attract a few more customers.
Unfortunately, it does not appear that AT&T’s All In One brand will have access to their speedy LTE network. AT&T customers can still get LTE data without a contract though the Mobile Share plans, but it’s quite expensive compared to T-Mobile.
Source: FierceWireless                 

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